with Darrell Cook
Business Development Leader , Snap Media
on Tuesday May 21st at 7pm @ Metro Hall Room 308
To a packed audience, Darrell discussed the aspects of marketing your IT services online with the idea of increasing your market exposure and ultimately creating higher
revenues for your services. His talk included: • Importance of Marketing
• Importance of Web Marketing • Internet Brand positioning
• Internet marketing – what’s out there?
• Internet convergence strategies for marketing products
Darrell C ook is currently leading the Business Development team at Snap Media, an online convergence company in the entertainment industry. Prior to this, Mr Cook was Vice-President of Business Development with Prolessons Media Inc. working with large media companies in Canada and the United States. Mr. Cook spent two years before with Yellow.ca as the Vice President of Sales & Business Development. Before joining Yellow.ca, Mr. Cook had worked for the BCE family of companies since 1994 holding several high level positions including Director of Marketing BCE Media, Director of Business Development, Stentor International, and National Account Manager, Bell Canada. Prior to BCE, Mr. Cook’s background includes working in the packaged goods industry in both sales and marketing and he has also been successful with his own Sports Marketing business. Mr. Cook holds a Bachelor of Arts degree from York University and is currently a board member of IAB Canada.
Mr. Cook also teaches sales & marketing to small and medium size companies and has spoken at several conferences including; Web World 2000, Canadian Satellite Users Associations, AIMS, and the annual BBM conference.