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Author Archive for: ‘John Klotz’

Online Privacy & Security

with Fazila Nurani Her dynamic presentation discussed how businesses are concerned about security breaches and the invasion privacy. How do businesses build customer trust in such an environment? One important step is the creation of an effective privacy policy. Studies show that the existence of a strong Web site privacy policy is a major consideration for Internet users when deciding …

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e-Marketing Strategy

with Natalie Melling Our July speaker, Natalie Melling, President of Open Corporation, suggested that organizations can justify making long term commitments to E-Commerce projects in spite of short term downfalls by launching an “online weather balloon.” This is an information gathering strategy that can applied to refine the e-marketing strategy.  

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Vision of the Future

with Carolyn Burke Our June speaker featured Carolyn Burke who discussed her vision of the future of what is to come. Her insight into P2P application was resourceful as was her view of e-security in this process.

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